PREMIER LEAGUE AND EUROPEAN TOUR AMONG FIVE NEW PARTNERS FOR SPORTS SHOW

The Premier League, European Tour, Judy Murray’s Miss-Hits and Tennis on the Road, EXTREME and British Marine aboard

The Sports Show is excited to announce the addition of five new partners, who will be helping to deliver over 35 different sports together at the NEC in Birmingham on the 25th and 26th June.

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With the Premier League trophy heading to Leicester this summer, it will also be making a pit-stop in Birmingham for the Sports Show at The Premier League activation zone, where guests will be able to get their hands on one of the most iconic trophies in sport. Young people attending the event will receive a motivational dressing room experience, warm-up and skills coaching from Premier League club coaches and get a real flavour of what the Premier League is all about: passion, fun and enjoying football.

Premier League Managing Director, Richard Masters, said “Premier League clubs have a fantastic track record of using the power of football to inspire young people to play sport in communities and schools across the country. The Sports Show provides us with a great platform to replicate this for thousands of young people at one event, and put on fun and engaging activities that get them playing football, and hopefully developing a sporting habit for life.”
The European Tour have also committed to the Sports Show with a bespoke golf zone, where kids will receive expert PGA tuition including video capture of your swing, a series of challenges from the longest putt, nearest the pin simulation and a bunker challenge. Additionally, ahead of this year’s Ryder Cup at the Hazeltine National Golf Course, the prestigious Ryder Cup will also be on show and there will be a 9 hole course for all the family to enjoy.

Judy Murray will be bringing her very own tennis action to the show with her Miss-Hits and Tennis on the Road programmes, supported by the Lawn Tennis Association. Miss-Hits is designed to make tennis more enjoyable for young girls, and provide a fun and interactive environment for girls to be introduced to tennis, using a combination of dance, magic symbols, specialised equipment and music. Tennis on the Road aims to inspire the next generation and give more adults and children the chance to get involved in tennis.

Judy Murray said: I’m delighted to be bringing my Miss-Hits and Tennis on the Road programmes to the Sports Show to help give families from in and around Birmingham the chance to try tennis. It’s so important to have fun whilst playing any sport and this is the perfect platform to help demonstrate this”.

EXTREME will be bringing jaw dropping live entertainment and putting on professionally led have a go sessions with top skateboarding, BMX, mountain bike, freestyle Moto-X and slacklining pro’s and athletes. The British Marine and the Royal Yachting Association (RYA) will be at the show encouraging visitors to get on the water. Show goers can get on The Water Sport Pool and have a go at the latest on water sport Stand Up Paddle Boarding, in addition they will be offered the opportunity to go kayaking and undertake a Blind Boating challenge.

Full list of newly added partnerships:

• The Premier League
• European Tour
• Judy Murray’s Miss-Hits, Tennis on the Road – supported by the Lawn Tennis Association
• EXTREME
• The British Marine and Royal Yachting Association

Tim Hunt, Head of Marketing for the European Tour added “We are constantly looking at new ways to engage with a sports-interested audience in the UK and our involvement with the Sports Show is something we are very excited about. We will be showcasing some of our own key events coming up later in the year as well as joining forces with the PGA, giving families the chance to try out a range of skills and find out more about getting into golf.”

Creating the world’s biggest sports playground for kids and adults alike, the event will be the first ever family Sports Show of its kind and has been created to inspire families to play sport, love sport and live sport; importantly helping kids to discover their sporting passions that can continue long after the event.

Adrian Danson, Commercial Director at British Marine noted “Participation in sports, particularly activities on the water, offer the chance to develop new skills as well as providing fantastic health and wellbeing benefits at relatively low cost and we’re excited to be supporting the Sports Show.”

Ryan Maxwell, Marketing Manager, EXTREME “We are proud to be working with the Sports Show as it’s clear to see how passionate they are for sport. EXTREME athletes riders are some of the toughest action sports athletes around and this partnership will guarantee some of the most jaw dropping shows and experiences that you can imagine.”

The weekend will be supported by sporting heroes, including Rugby World Cup winners Martin Johnson, Sir Clive Woodward and Maggie Alphonsi, Paralympians David Weir CBE, Danny Crates and Jonnie Peacock. Other sporting heroes include Paula Radcliffe, Gail Ems, Louise Hazel, David Haye, Austin Healey, Graeme Swann and Matthew Hoggard.

For more information on the event, the sporting heroes that are taking part and to buy tickets for the family, visit www.sports-show.co.uk or follow us on twitter @sportsshow #sharesport

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